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Masseria Furnirussi

Emblems Collection: Accor’s Luxury Brand Arrives in Siena, Umbria, and Puglia

 

Palazzo Sozzini Malavolti in Siena, Relais San Clemente in Umbria, and Masseria Furnirussi in Puglia—these are the three upscale properties that will join Emblems Collection, Accor’s luxury brand, bringing its Italian portfolio to a total of four hotels.

 

 

The new entries stem from a strategic partnership between Accor and AG Group, founded in 2000 by Andrea Girolami, which has since evolved into a full-fledged ecosystem encompassing luxury travel, hotel ownership, consulting, and gourmet dining. AG Group supports over 40 hotels through its consulting division and boasts a steadily growing portfolio.

 

 

In the heart of Siena, just steps from Piazza del Campo, Palazzo Sozzini Malavolti – Emblems Collection will open its doors in mid-2026. The hotel will offer 38 rooms, complete with original 19th-century frescoes, interiors celebrating Tuscan craftsmanship, lush gardens, and a wellness spa.

 

 

In the same period, Relais San Clemente – Emblems Collection will reopen in Umbria as an exclusive estate with 51 rooms, including 9 private villas, a wide-ranging wellness program, and an atmosphere deeply connected to the spiritual and natural rhythms of the region. Once a Benedictine convent, the retreat is set within a 40-hectare park of centuries-old trees near Perugia. At the heart of the property stands a consecrated chapel dedicated to Saint Clement.

 

 

 

In Puglia, Masseria Furnirussi – Emblems Collection will also join the brand in mid-2026. Nestled within Europe’s largest fig orchard and surrounded by a vibrant garden of fruit trees, aromatic herbs, and native plants, the masseria will feature 60 suites, most of which will include a private pool, along with a full-service spa.

 

 

 

“These three new additions in Siena, Umbria, and Puglia,” says Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery & Emblems, “are truly unique destinations that embody the essence of Emblems Collection: intimate and exclusive luxury, with a deep sense of place and time. This is at the heart of the Emblems brand—the promise to discover exceptional locations, deeply rooted in their history and heritage, where simplicity and sophistication come together.”


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